The following recruiters are using their headline to tell the candidate what they can do for them or how they can help them progress in their career, instead of immediately going in for the hard sell. “The solution is to first win customer trust by being helpful before asking for something.” You ignore almost all of it,” says K evin Dewal t. Just look at your email inbox and count the number of businesses with your “permission” to sell you.
There is so much noise and choice available – we all collectively tune it out. “Getting customers is harder every day. The reality is that finding customers, getting their attention, winning their trust, getting them to buy, and keeping them is getting harder and harder. After being contacted via InMail by the following recruiters, think how chuffed the candidate will feel being known as “innovative and talented”, “the very best” or a “superstar”: These recruiters have used their LinkedIn headline to appeal to potential candidates egos on an unconscious level. And hey, guess what? Your positive feelings actually predispose you to do something nice for me (like sharing this blog perhaps…), or if I were a salesperson for example, that nice something might be to buy my products. But, chances are, on an unconscious level you really do believe me, and my compliment makes you feel all warm and fuzzy on the inside. Ok, I know you don’t believe me, after all how could you? I can’t see you and you can’t see me. Wow, you have a incredible taste in shoes! Those shoes you’re wearing today, for instance - on point!
In acknowledgement of this growing “purpose revolution”, the following recruiters have used their LinkedIn headline to appeal to potential candidates’ need for purpose, by telling them exactly what their role within their respective company will be working towards and how it will make a difference to the wider world: How will my work here make a difference?” “Although salary and benefits are of interest to them, this emerging aspirational person also wants to know the “story” of the company. It cuts across all demographics including nationality, race, religion and social status.” says Dr. Some demographers estimate this group to be as high as 37% globally. In addition to meeting their selfish needs, they want their work, their buying, and investing to go towards making a difference in the world. “All over the world there is an emerging group of employees, customers, and investors who are motivated by purpose. So today, in an effort to combat this plague of boring headlines (and give you a bit of a kick up the backside), we’re showing you some very clever ways real-life recruiters have used their headline to boost their recruiting efforts, their personal brand, their employer brand, their credibility and their authenticity, all in one sentence: Appeal to the candidate’s sense of purpose So, why do so many of us still choose to use the most basic headline possible?! It’s probably got something to do with the fact that, by default, LinkedIn populates our headline with our current job title and employer, and many of us are just too busy (read: lazy) to think of anything else to say beyond that. Therefore, t he text you choose for your headline is super important. That includes when you write a comment on LinkedIn, like a post on LinkedIn or publish a post on LinkedIn. Your LinkedIn headline is probably one of the most important pieces of text you’ll write on your profile – everywhere your name appears, so does your headline. According to LinkedIn, when it comes to writing our LinkedIn profile headline, too many of us take a “just-the-facts” approach, listing only our job title and our company in the 120 character slot – an approach they believe stops many of us from realising the true potential of the most prominent text on our LinkedIn profile after our name.
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